100% Norway

Since 2003, 100% Norway’s annual exhibition has been a mainstay of the London Design Festival and one of the key events on the Scandinavian design calendar. Under the umbrella of Tent London and later London Design Fair, 100% Norway showcases the best of Norwegian furniture, interior and product design to an international audience of professionals, design aficionados and the public. The show is managed by the Norwegian Design Council, the Norwegian Ministry of Foreign Affairs and the Royal Norwegian Embassy in London.