At first, we were a bit worried that a modern glasses company might be a bit ‘fashiony’ for Zetteler. Then we met them, fell in love with what they were trying to do, realised their dedication to craft processes and creativity was unparalleled in their sector, and became entranced by the technical artistry behind their work. We worked with the Cubitts team share their vision (no pun intended) with the wider world, assisting with publicity strategy and helping them launch new spectacle ranges, artist collaborations and new shop openings.