PATTERNITY
Since 2009, Anna Murray and Grace Winteringham have been unpicking the visual rhythms of everyday life. Inspired by a deep-seated belief in the positive power of pattern to change the world and expand our minds, they created the world’s leading online archive of pattern imagery, both man-made and natural. PATTERNITY swiftly grew from a repository of mesmerising imagery to become a fully fledged research consultancy, an interdisciplinary creative studio and an events and education outreach initiative – all dedicated to encouraging and enhancing our appreciation of pattern in the world around us. Their expertise, creativity and unique perspective has been sought by the likes of Apple, Bompas & Parr, the BBC, the Barbican Centre, Céline, Clarks Originals, Diageo, The Foreign and Commonwealth Office, Getty Images, Granta, Levis, Nike, Selfridges, the School Of Life and the V&A. Their first book, A New Way of Seeing, was published in 2015.
WHAT WE DID FOR PATTERNITY
Zetteler has been privileged to work with Anna and Grace on a number of PATTERNITY’s projects – including helping promote their Clarks Originals desert boots, the ‘Fleet of Dazzle' product range for the Imperial War Museum and their Airbnb Kaleidohome installation for London Design Festival 2015. With a longstanding addiction to their pattern archive, we jumped at the chance to provide publicity assistance for PATTERNITY’s exciting line-up of creative projects for 2017, including the publication of Be Great, Be Grateful, their gratitude journal, which explored the power of pattern to help people lead more thankful, meaningful lives.
8 Andrews Road
London
E8 4QN