Sfera

Founded by Shigeo Mashiro in Kyoto in 2001, Sfera seeks to create interior accessories that capture the modern spirit but still remain timeless. With branches in Tokyo and Milan, the company is rooted in Japanese conceptions of creativity, prizing quality, beauty and functionality in every object it produces. Combining traditional materials such as wood, metal, stone and natural fibres, age-old techniques and a forward-looking approach, Sfera brings contemporary Japanese craft to the international market, as well as helping other design brands extend their global reach. Alongside expanding its range of classic everyday tableware, furniture, textiles and ceramics, Sfera works with architects and interior designers around the world to extend its vision of elegant but understated urban luxury in interior spaces. 

Zetteler was delighted to be appointed Sfera’s first UK representative, helping the brand extend its international scope by introducing more of its designs to the UK market. We helped the brand develop a UK-focused PR and social-media strategy, as well as curating and managing press events and supporting Sfera at trade shows across Europe.