Designer Raimund Berthold creates non-gendered, art-influenced garments that celebrate materiality and defy expectations. Beyond trend, BERTHOLD is the clothing brand for design lovers. Founded and led by Austrian-born designer Raimund Berthold, BERTHOLD is the London-based clothing brand for the makers and shapers of culture. A graduate of Central St Martins, Raimund spent four years working with leading fashion houses in London and New York, before launching BERTHOLD in 2009. As the creative heart of the brand, Raimund draws from the worlds of contemporary art and architecture to create bold, elegant and inventive non-gendered garments that go their own way; clothes defined by design, not catwalk trend. With a pronounced emphasis on quality and craftsmanship, BERTHOLD is characterised by precision, materiality, a utilitarian approach to colour, and silhouettes that resist defined shapes. In 2019, BERTHOLD formally abandoned the traditional SS/AW fashion calendar to establish a core collection of signature items, enhanced with limited-edition releases throughout the year.
We loved BERTHOLD’s clothes, and Raimund’s brain, so it made sense for us to get together. We worked with the BERTHOLD team to help them nudge the brand deeper into the design realm, to explore new creative ways of sharing their ideas, and to launch the Core collection in September 2019.
berthold-uk.com
With Stockholm cancelling its fashion week in favour of a more sustainable approach and Extinction Rebellion calling on London to do the same, attitudes towards the constant churn of the fashion industry are rapidly shifting. Meet BERTHOLD, a label radically rethinking fashion’s relentless speed. From September the London-based brand is switching its model from a decade of biannual offerings to a permanent Core collection, that’s both non-gendered and art world-inspired. Read on to find out more about our newest client.