Founded by architectural designer Chun-Li Reid in 2022, BOLD is a curiosity-driven platform taking innovative alternative approaches to how we engage with architecture. On a mission to change the narrative and empower communities, BOLD brings a playful perspective to these vital ideas, empowering everyone to find and use their voice to explore and change the world around them. Featuring guest appearances by the likes of the recently elected RIBA president Muyiwa Oki and other impressive industry-leading voices, BOLD’s hit interview series Cooking with an Architect uses food to explore views and experiences of the built environment, showing another side to architects while looking at one of architecture's most overlooked senses: taste.
Zetteler admires anyone setting out on a bold mission to challenge the status quo – and Chun-Li’s project embodies this in name and spirit. We’re collaborating with BOLD to support all aspects of the platform’s outreach strategy, from planning to promotion.