As more and more facets of our lives are mediated through digital, a new field of interactive visual art is rapidly evolving – and Lucy Hardcastle is at the forefront of the discipline. With an MA in information experience design courtesy of the Royal College of Art and a BA degree in textile design, Lucy set up her London studio in 2016 and swiftly won a reputation for weaving together animation, 3D visuals and sound to create immersive virtual worlds, rich in sensory detail and tactility. The Lucy Hardcastle Studio’s sensual aesthetic and crafted approach to technology have won commercial client partnerships with the likes of Chanel, Nike, Alexander Wang and Heimtextil. The studio has also earned commissions from major cultural institutions including the V&A, where Lucy Hardcastle collaborated with a medical research team from King’s College London on an interactive installation for London Design Festival 2019. Now at a pivotal stage in its evolution, the studio has consolidated its mission to use design and technology to tell stories and communicate complex ideas, bringing information to life in beautiful, evocative ways.
We’re very happy to have plunged into the ever-shifting sensory world of this extraordinary digital artist. With the launch of the studio’s new website and brand identity, we’ve come on board to help Lucy and her team articulate and share their vision, and to invite others into their immersive realm of the senses.
When is a homepage like a neuroscience experiment? A. When it’s an interactive 3D visualisation of sensory response, of course…