From its base in Belgrave Square, London, the Norwegian Embassy nurtures the historic relationship between Norway and the UK. It is one of Norway’s biggest bilateral missions overseas. Alongside its diplomatic and administrative functions, the embassy maintains an active and engaged cultural department that supports and promotes Norwegian creative arts in the UK through events – including exhibitions, lectures, concerts, festivals and films – as well as its online cultural platform, Norwegian Arts.
Zetteler has overseen all UK PR activity surrounding the 100% Norway exhibition since 2013, as well as maintaining its social media accounts and coordinating content for the exhibition catalogue. Always a knockout, the show enables us to work at the heart of a collaboration of designers, curators, editors and stylists. As a result of our work on the 100% Norway exhibition on 2013, we took an active role in the development of Norwegian Arts and continue to manage its social media and assist in feature commissions, as well as generating and managing press enquiries.
From London to Oslo and back again, we speak to some of the key figures behind the 2016 exhibition, and explore what role Norwegian design has to play in the world of today.
Design duo Amy Hunting and Oscar Narud explain their working processes and show us around their North London studio.
Legendary Norwegian designer Peter Opsvik and emerging talent Lars Beller Fjetland share their thoughts on form, function and furniture.
Max Fraser shares his hopes for 100% Norway as he prepares for his debut as the show’s curator
Your first glimpse into what is set to be the most exciting and diverse 100% Norway yet.
100% Norway may be over, but there are still exciting things afoot in the world of Norwegian design – like, for instance, the intriguing new initiative from one of Zetteler’s favourite design studios, Anderssen & Voll.
Now in its 12th year, Norway’s celebration of national creativity and talent never fails to captivate and inspire. For 2015, they’ve teamed up with Norwegian Icons to stake Norway’s claim on Scandi design supremacy…