Superflux

In 2009, Anab Jain and Jon Ardern joined forces to speculate about the future. The studio they created, the Anglo-Indian agency Superflux, is part-consultancy, part research practice. They construct speculative worlds and experimental scenarios that allow their clients – and themselves – to imagine and explore alternate futures. That could mean examining our relationships with AI assistants, diving into the ideological roots of the 21st century’s nascent culture clashes, or envisaging domestic arrangements in a world ravaged by climate change.

As well as undertaking work for international organisations, cultural institutions and government offices including Google Al, DeepMind, Microsoft Research, Cabinet Office UK and the Government of the UAE, Superflux spends around half of its time pursuing its own projects and exhibitions. These – often radical – explorations consider the possible futures of technology, climate, society in a precarious world, and are rooted in Superflux’s belief (beautifully articulated in Anab’s TED talk) that by critically examining the present, understanding possible outcomes, and applying creativity, we can shape positive and rewarding futures, and find hope.

2020 was the year that we all truly came to understand that the world can turn on a sixpence. In the context of a complete social transformation such as that triggered by the coronavirus pandemic, the work of Superflux in mapping global futures has never been more important. We’re privileged to be working with Anab, Jon and their team to share their ideas, their approach and their projects with a world that needs them more than ever.

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