Uruguay XXI

Uruguay XXI is a Montevideo-based agency set up to champion Uruguay on the global stage, aiming to boost the country’s appeal as an investment destination and to raise the country’s international profile culturally and creatively. That remit includes supporting the rapidly evolving Uruguayan design industry at events such as London Design Festival, where the best of the country’s design studios have exhibited at designjunction since 2016. This year will see the third edition of the Uruguay stand at designjunction, which will feature nine designers studios working at the forefront of the country’s design scene. For 2018, the Uruguayan-born designer Matteo Fogale will advise on the identity, narratives and layout of the designjunction showcase, helping to tell the story of the contemporary thinking and creative heritage that animate Uruguayan design today.

Ever since we were introduced to the creative community in Uruguay, we’ve been fascinated with its rich history and buzzing contemporary design scene. Ahead of this year’s designjunction, we’ll be working with Uruguay XXI to develop a PR strategy with the aim of amplifying the voices of this little known – but hugely diverse – design nation.