The 2021 launch of design brand Vaarnii represents the arrival of a new and distinctly Finnish design language. Founded by a pair of Finns with impeccable global design credentials (their CVs feature leading roles at Tom Dixon, Apple, Bang & Olufsen and more), the new brand sets out to kickstart a new era in Finnish furniture design, characterised by robust, enduring and unconventional pieces with a ‘brutally Finnish’ aesthetic. A composite of the Finnish terms for ‘dowel’ (vaarna) and ‘ash tree’ (saarni), Vaarnii’s name represents the combination of – and connection between – making and material.
As a Finn-founded company, we’re over the moon to be working with a dynamic new Finnish brand setting out to re-energise the nation’s design identity. We’re working with Vaarnii in the run-up to their UK launch in September 2021, championing its quintessentially Finnish products and approach, and helping chaperone the brand to the forefront of the international design scene.
September news: After a year in limbo, the creative industries are back with a bang, as Note lands in Milan, LDF gets its first Designposts, Vaarnii reinvents Finnish furniture, and Design District launches at last.