Swedish Design Moves Trailer

Providing a stage for some of the boldest and most innovative design companies from Sweden’s southern regions, Swedish Design Moves is part of a four-year initiative (set up by the Swedish government and spearheaded by Visit Sweden) to celebrate, and frankly shout about, Sweden’s creativity and innovation within architecture, design and fashion. The initiative’s most recent incarnation is the Swedish Design Pavilion at London Design Fair. The pavilion presents a diverse showcase of Swedish design that, through the participation of 11 studios, spans furniture, lighting, print design and interior objects.

Swedish Design Moves commissioned Zetteler Films to travel to Malmö and create a series of films to document some of the people and practices behind the exhibition. Over the course of five days, we ventured from city streets to rural forests and created six short designer films that each offer an insight into southern Sweden’s vibrant creative scene.