13th February 2025
February news: The rebrand that shook the world, art of class and Collect 2025
Zetteler welcomes Museum of the Home, Old Diorama Arts Centre and Feilden Fowles; the hope-inducing 25 for ‘25 list is announced; plus new exhibitions and campaigns make a splash for equity and sustainability.
Grid portrait of Zetteler’s 25 for ‘25 – graphic by Zara Shasore
25 for ‘25
Will we nominate 50 people in 2050?
Will we nominate 50 people in 2050?
Every year, Zetteler publishes a list of people who are giving us hope for the year ahead. Think of a 30 under 30 list, except unlimited by age. Many designers and architects typically feature, as do artists and activists, at least one gardener, a host of makers, visionary social entrepreneurs and, this year, for the first time ever, a restaurant critic.
We’re always delighted to see the response to the list, especially when journalists write about the people on it, when curators invite them onto projects, panels and whatever else. Each person has a bold vision that would genuinely shake up society – take a look for yourself.
25 names you need to know
We’re always delighted to see the response to the list, especially when journalists write about the people on it, when curators invite them onto projects, panels and whatever else. Each person has a bold vision that would genuinely shake up society – take a look for yourself.
25 names you need to know
External view of Museum of the Home. Courtesy Wright Architects, photo by Hufton + Crow.
Museum of the Home
Campaigning arts org with a powerful mission
Campaigning arts org with a powerful mission
Museum of the Home is close to our hearts. The idea of the home evokes the diversity of culture and the power of community, while also reminding us about those without the comforts of warm and safe shelter. As a communications agency with a campaigning spirit, we’re proud to represent an arts organisation that shares our deep personal and professional passion for the politics of architecture.
We’ll have big news to unveil shortly – until then, we’d like to direct your attention to its current exhibition Still Living, a solo show by Kenneth Lam running until 29 June 2025.
Welcome in
We’ll have big news to unveil shortly – until then, we’d like to direct your attention to its current exhibition Still Living, a solo show by Kenneth Lam running until 29 June 2025.
Welcome in
Performance photography courtesy Old Diorama Arts Centre
Old Diorama Arts Centre
Locally rooted arts hub in central London committed to civic and social action
The story of Old Diorama Arts Centre (ODAC) begins in the 1970s when a collective of artists took it upon themselves to occupy an empty building near Regent’s Park. If Zetteler had been around in the 1970s, we’d like to think we’d have been storming empty buildings alongside those plucky artists. But the second-best option is to work with the community-focused arts centre for its most ambitious commission yet: The Story Trail, a series of 10 site-specific works for a new resident-led public art trail through Regent’s Park Estate.
Create community
Create community
Photo courtesy of National History Museum by Kendal Noctor
Feilden Fowles
Low-tech architects helping the planet
Low-tech architects helping the planet
Known for its low-tech approach and sustainable commitments, Feilden Fowles has led a high-profile redesign of the Natural History Museum’s gardens. Developed in collaboration with J&L Gibbons, the result is – according to Isabel Hardman in The Spectator – ‘so beautiful and thoughtful that you might even forget to go inside’. The latest phase of the project, the Garden Kitchen, is now officially open, offering visitors somewhere to pause for refreshments as they journey through 540 million years of shifting ecosystems.
We’re doing a lot of work with the practice behind the scenes, consulting as they embark on their next chapter, but suffice to say you’re soon to hear a lot more about this trailblazing studio.
Explore the garden
We’re doing a lot of work with the practice behind the scenes, consulting as they embark on their next chapter, but suffice to say you’re soon to hear a lot more about this trailblazing studio.
Explore the garden
Animation by TEMPLO for GF Smith
GF Smith x TEMPLO
When a storied brand looks to the future
When a storied brand looks to the future
“We think this is the most accurate, truthful and honest reflection of our people, values and mission” GF Smith global brand director Benjamin Watkinson said of the news. When GF Smith wanted to revamp its brand to connect with a new generation of designers, showcasing the humanity and genuine sustainability that underpins everything it does, it couldn’t have found a better partner than TEMPLO.
GF Smith’s shift is undeniably bright and bold. The distinctive omni-directional motif at the heart of the new brand positioning, architecture and visual identity is rooted in a months-long process of listening and learning what made the company tick. “We uncovered the core values of humanity, optimism, creativity, and community that define the GF Smith brand, as well as the gently radical spirit that animates it,” said TEMPLO’s co-founder Anoushka Rodda.
The news stirred up quite the debate. You can read the full breakdown via It’s Nice That, Design Week, Creative Review and Print Week to name a few.
A feel-good paper website
GF Smith’s shift is undeniably bright and bold. The distinctive omni-directional motif at the heart of the new brand positioning, architecture and visual identity is rooted in a months-long process of listening and learning what made the company tick. “We uncovered the core values of humanity, optimism, creativity, and community that define the GF Smith brand, as well as the gently radical spirit that animates it,” said TEMPLO’s co-founder Anoushka Rodda.
The news stirred up quite the debate. You can read the full breakdown via It’s Nice That, Design Week, Creative Review and Print Week to name a few.
A feel-good paper website
Installation imagery by Richard Eaton, courtesy of Two Temple Place
Two Temple Place
A new look at working-class art
A new look at working-class art
Lives Less Ordinary is a newly opened exhibition of 150 artworks from working-class artists from postwar to present. More than just a platform for artists from working-class backgrounds, it presents a radical reframing of the ways their stories have been told.
Rather than perpetuating clichés and tropes, the featured artists – such as Rene Matic, Chila Burman, Corbin Shaw and Turner Prize nominee Jasleen Kaur – show how working-class identity is plural, dynamic and full of stories of hope, kinship and community.
The unmissable show takes place against the splendorous backdrop of Two Temple Place’s ornate building. Make your visit before it closes on 20 April 2025.
A class act
Rather than perpetuating clichés and tropes, the featured artists – such as Rene Matic, Chila Burman, Corbin Shaw and Turner Prize nominee Jasleen Kaur – show how working-class identity is plural, dynamic and full of stories of hope, kinship and community.
The unmissable show takes place against the splendorous backdrop of Two Temple Place’s ornate building. Make your visit before it closes on 20 April 2025.
A class act
Photography by Jenny Catlow
Darren Appiagyei
Wood artist creates experimental series about a deeply personal loss
Wood artist creates experimental series about a deeply personal loss
From when he was 10 to 26 years old, award-winning wood artist Darren Appiagyei observed his mother’s body change in shape and size until she died due to fibroids, a non-cancerous growth that impacts around two in three women.
For Collect Art Fair in 2025, he is debuting a dramatically heartfelt and personal new series. Running from 28 February to 2 March, the exhibition at Somerset House entitled ‘What grows in the dark comes to light’ presents a series of vessels that explore growth, repetition, texture and deterioration in relation to fibroids.
Showcasing myriad tools and techniques, it’s Darren’s most personal and experimental work yet. We can’t wait.
Collect your tickets
For Collect Art Fair in 2025, he is debuting a dramatically heartfelt and personal new series. Running from 28 February to 2 March, the exhibition at Somerset House entitled ‘What grows in the dark comes to light’ presents a series of vessels that explore growth, repetition, texture and deterioration in relation to fibroids.
Showcasing myriad tools and techniques, it’s Darren’s most personal and experimental work yet. We can’t wait.
Collect your tickets
Portrait of Cissy Bullock by Roger Bool
School of Sustainable Floristry
Founder Cissy Bullock joins industry-wide coalition to champion seasonality
Founder Cissy Bullock joins industry-wide coalition to champion seasonality
Flowers from the Farm is the leading UK trade association for the floristry industry that prioritises environmental standards, seasonality and local growers. Going from strength to strength, the organisation has appointed its board for the very first time, with School of Sustainable Floristry founder Cissy Bullock joining as the education lead.
After learning about the shocking carbon footprint of importing flowers, the huge regulation loopholes around the use of pesticides, and more, we’re heartened to hear about what’s coming next. Continuing the push for better – meaning healthier, less toxic and more supportive of the natural ecosystem – the School of Sustainable Floristry is set to launch a series of new online courses for members of the public and professional florists alike.
School up
After learning about the shocking carbon footprint of importing flowers, the huge regulation loopholes around the use of pesticides, and more, we’re heartened to hear about what’s coming next. Continuing the push for better – meaning healthier, less toxic and more supportive of the natural ecosystem – the School of Sustainable Floristry is set to launch a series of new online courses for members of the public and professional florists alike.
School up
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