22nd April 2016

Dissecting Milan: The Fiera Briefings

If you’ve got back from Salone in Milan buzzing with ideas – or if you didn’t go and are wondering what all the fuss is about – you’re going to need next Tuesday in your life. Katie Treggiden has just announced the launch of the Fiera Briefings, a series of panel discussions following the world’s major design fairs, and it kicks off at 7pm, Ace Hotel Shoreditch on the 26th.

The inaugural event is a full-on, scalpel-wielding debrief on this year’s Milan shows, with Katie hosting London Design Guide editor Max Fraser, furniture legend Sebastian Cox, Freedom to Exist co-founder and Heal’s design manager Kirsty Whyte, and colour and pattern queen Camille Walala for an evening of insight, trend watching, new-designer picks and (hopefully) a dash of heated debate.

Essentially it’s like an issue of Fiera brought to life, escorted to the hottest hotel in East London and given a few glasses of wine.

What inspired it? Over to Katie:

“I had a lot of fascinating conversations with people during Milan Design Week this year and realised that those conversations brought the things I was seeing there to life in a way that was quite different from the printed page. I wanted to recreate this for people who couldn't make the fair, or perhaps had very little time to spend there – and so the Fiera Briefings were born. We have an incredible line-up of really interesting people with very different perspectives, so I'm looking forward to a lively discussion.”

Tickets are priced at £35 for early birds, whilst standard tickets are £55 and your ticket includes a copy of Fiera 04 (posted as soon as it falls off the presses in June). You can buy them here.