Dutch Design Week: Zetteler Highlights

– words by Anya

When I think of the word stretch, I think of those incredibly stretchy, incredibly smiley toy yellow men. It’s a blessing that I’m not a designer.

Stretch is the theme of this year’s Dutch Design Week. Needless to say, there’s not a stretchy smiley yellow man in sight. “Stretch is the essence of design,” reads Dutch Design Week’s website. “By stretching your mind, you create space to innovate. To change direction, the way you work, your environment and vision of the world. To transcend boundaries and define the new standard.”

Dutch Design Week takes place between 21 and 29 October and will see more than 600 exhibitions and events take place across Eindhoven throughout the week. The theme stretch (according Dutch Design Week’s interpretation, not mine) complements the event perfectly. Dutch Design Week, and Dutch design in general, have long had a reputation as highly experimental and boundary-pushing. Home to Design Academy Eindhoven, one of the world’s most prestigious design schools, DDW is also celebrated for showcasing some the freshest design talent gracing the industry.

With so much to see in such a short space of time, below we’ve compiled a list of Dutch Design Week must-sees.

Vij5
Vij5
Hallenweg 1e
5615PP Eindhoven

Klokgebouw

What's your DNA?
Klokgebouw
Klokgebouw 50
5617AB Eindhoven

Dutch Design Week exhibition What's your DNA? showcases the work of nine design studios spanning myriad disciplines. 

Although remarkably different in their approaches, the nine studios share the same geographical grounding; each hailing from the southern Swedish region of Skåne. This film by Zetteler Films captures the intricate making processes behind each of the exhibits, demonstrating the designers’ loyalty to traditional craftsmanship and materials. The exhibition is organised by Southern Sweden Creatives, an initiative that aims to give Skåne-based creatives and cultural organisations an international platform.

CRAFT | DESIGN | MATERIALS