Introducing: a Natural Collective

- written by Laura

As we’ve been talking to the nine design studios due to exhibit as part of Uruguay XXI’s A Natural Collective exhibition at designjunction this upcoming LDF, the excitement about the South American nation’s blossoming design scene is tangible. 

Defined by functionality, clean minimalism and artisanal production, Uruguayan design takes inspiration from European traditions but with a unique, almost brutal, approach. While in the past the talents of this small country have long been overlooked, more and more designers are finally getting recognition in neighbouring Brazil, elsewhere in South America and in the US, Europe and beyond. There’s a buzz of creativity that looks only set to expand.

‘In recent years furniture design studios in Uruguay have worked collaboratively to strengthen the sector,’ says Studio Claro, which will exhibit a family of three marble and steel lamps as part of the show. ‘Start to export design has generated an important growth in existing design studios, the appearance of new studios and, most importantly, a strong international recognition for Uruguayan design. It’s motivating to see that Uruguayan design no longer has borders, and from this small country we can go far.’

The upcoming exhibition has been mastermind by Uruguay XXI, a Montevideo-based agency set up to champion Uruguay on the global stage. Its mission is to boost the country’s appeal as an investment destination and to raise the country’s international profile culturally and creatively. Since 2016 it has brought a group of the country’s most promising design studios to London for London Design Festival to exhibit at designjunction, showing the breadth of ideas and approaches rife within its borders.

Taking part in this year’s showcase is Studio Diario, Studio Claro, Menini-Nicola, Muar, Carolina Palombo Píriz, Rafael Antia, Samago, Estudio Tosca and Izzi Design. Each will bring a single or a small collection of products, curated by the Uruguay XXI team. Highlights include Studio Diario’s multilevel Dos table, Menini-Nicola’s striking Tubular armchair and Rafael Antia Perenne collection, which incorporates foliage into a suite of furniture.

For 2018, Uruguayan-born, London-based designer Matteo Fogale will advise on the identity, narratives and layout of the A Natural Collective showcase, helping to tell the story of the contemporary thinking and creative heritage that animate Uruguayan design today.

With a number of exciting LDF projects up his sleeve, Matteo Fogale is a designer that should definitely be on your radar. Read our Q&A here to find out more about Uruguayan design and its modernist heritage. 

Find out more about why we’re so inspired by Uruguay XXI’s work – visit its client page here.