Monotype launches Masqualero

With six different weights and italics, as well as stencil and groove display weights, the Masqualero typeface is a versatile solution designed for a wide range of uses in an increasingly demanding visual world. The detail and sculptural quality of the typeface makes it well suited for applications like luxury goods, publishing, mastheads, headlines, logos, packaging, signage, book covers and annual reports – anywhere that must capture and hold the attention of the audience.

The origin for the Masqualero typeface began with Jim Ford listening to the Miles Davis tune Masqualero from the Sorceror album. The qualities of the music, and of the man who created it, inspired Ford and the original concepts of the Masqualero typeface. Ford sees the typeface as a tribute to Davis in letterforms that are as enigmatic and complex as the musician himself and like the man, it’s cool, contradictory, still, restless, dark, flamboyant and illuminated by scintillating details and brilliant corners.

Monotype is a leader in empowering expression and engagement through a combination of type, technology and expertise. Its team of type specialists and industry experts consider every application of type and the very specific roles that type plays in communications, branding, story-telling and society as a working mechanism.