26th July 2016

Pureprint Works 4

Pureprint Works 4 just hit our desks like a much-needed ray of Alan Kitching-designed sunshine. An A3 injection of vibrant hues, statement graphics and global brands, Pureprint’s tactile showcase of recent work highlights the incredible authors, designers and editors they are working with to produce perfectly printed solutions to packaging and presentation briefs.

Responsible for the production of publications such as Eye Magazine, Hole & Corner and many more, team Pureprint’s eponymous publication boasts a circulation of around 5000. We caught up with Marketing Manager Amy Gregory to get behind the scenes of issue four.

Why do you produce Pureprint Works?

It’s the perfect way to showcase inspiring and beautiful projects we have worked on, demonstrating the wide variety of services we offer at Pureprint.

Why did you choose to have an Alan Kitching design on the cover? Was it a particularly successful project?

Alan Kitching’s work turns printing into an art form and we knew a lot of people would engage with it so we knew that had to be our cover! It was great to be part of the launch of the Alan Kitching Special Edition: A Life in Letterpress book. We have a strong relationship with Simon Esterson and John L Walters (as we print Eye Magazine for them) who worked on the book so it was a fabulous opportunity.

How did you choose which projects to include in the publication?

We selected a range of projects that demonstrate the breadth of everything we produce from litho and digital print, to packaging and technology development. These are projects that have something particularly special about them, whether it is the production values, the sheer beauty or an inspiring brand and story.

Is there any big Pureprint news you can tell us about?

We have recently completed an upgrade of our litho and digital printing facilities in Uckfield, including fabulous new customer facilities such as excellent customer lounges, viewing rooms and a colour suite to give our customers the best creative production service in the UK. We have installed two new Heidelberg XL 106 litho machines which are equipped with the highest specifications, taking our litho printing facility to four presses and a dedicated digital factory with five HP Indigo presses and more investment to come!

Can you tell us about your next big job?

From a customer point of view we are constantly producing amazing work, as you can see from Pureprint Works 4, which is only a small selection. What’s new and different at the moment is the work we are producing with our technology development team on board, it means we can work on really exciting jobs which aren’t just print related, but truly digitally interactive. Watch this space! Marketing-wise we are producing a digital special effects pack to showcase the exciting effects on our HP Indigo digital presses, including fabulous hot pink ink.

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