1st February 2018

Sabine Zetteler in conversation with Otegha Uwagba

Five years ago, Zetteler was a single desk in a shared office in London Fields. Today it’s a whopping penthouse studio in the heart of De Beauvoir. Along the way, it has transformed from a one-woman band to a nine-strong PR and marketing ensemble, with three editorial specialists and an in-house film director to boot.

And no one’s more surprised about that than Sabine. Towards the end of last year, our founder joined the cultural powerhouse that is Otegha Uwagba for her podcast In Good Company – a monthly dose of insight and inspiration for women working in the creative industries – to talk about our company’s story so far.

In Good Company is one facet of Otegha’s wide-ranging portfolio of tools to empower creative women. Named one of Forbes’ ‘30 under 30’, she is the founder of the creative community Women Who, the author of Sunday Times bestseller Little Black Book (the must-read career guide for modern working women), and one of the most inspiring and thoughtful speakers we’ve seen.

With that in mind, being invited to join Otegha to share insights and advice with her subscribers was both a tremendous honour and a teensy bit intimidating. We’re obviously colossally biased, but we think Sabine has done a fantastic job of shining a light on the challenges of running a small business, unpacking the value of PR, and sharing some valuable tips on how to make an impact as a creative business (spoiler alert: ribbon-tying skills are essential).

Catch the podcast over on NTS Radio and be sure to follow Otegha on Instagram.