Space Explorer: The Great American Desert – in East London
Thursday 5th May sees the launch of a pioneering new public art initiative in Hackney. Created by the documentary photographer Robin Mellor, Space Explorer is a new, free, art-based app platform intended to encourage people to explore the urban environment, discovering artworks and soundscapes along the journey.
After a successful Kickstarter funding campaign raised the £16,000 needed to bring it
to life, Space Explorer’s first show is now ready for lift-off. Driven by a
desire to rediscover our sense of adventure in the city, the project aims to
create moments of wonder and intrigue in the heart of our everyday city
surroundings, taking the joy of discovering art out of the gallery and onto the
street. Space Explorer’s first show ‘Another Space & Time’ takes viewers on a journey through the
American desert in search of the meaning of life – via 15 locations in East
London.
The Space Explorer app will guide explorers along a
route from Hackney Central to Regent’s Canal, with 15 billboard-sized artworks hidden
along the way. Once in the GPS zone of the artwork,
the app immerses its users in a bespoke soundscape designed to complement and enhance the
image, thus turning the untapped spaces of the neighbourhood into a
four-dimensional outdoor gallery.
Running for eight weeks, ‘Another Space and Time’
uses images and stories of the inhabitants of the Great American Desert to
ignite our curiosity and alter our perspectives by re-contextualising art and
bringing extraordinary narratives into unexpected locations.
The project is run with the support of Hackney Council as part of its
regeneration scheme, and is accompanied by the free Space Explorer magazine, available
from cafés and shops along the route. The publication explores the story of the
exhibition in depth and showcases up-and-coming photographic talent from the local
VSCO community.
The Space Explorer app is available to download free on iOS and Android from 25th April.
Art direction + design | Yassa Khan and Beatriz Cóias at Grey London
Sound design | Hana Walker Brown at Wolfgang Radio
App creation | Dynoden
Website | Ech Design
About Robin Mellor
Robin Mellor is a London-based documentary and portrait photographer with a thirst for adventure. His passion for fringe cultures and characters and the knowledge that they hold takes him around the world. His images have appeared in many magazines and newspapers, including The Guardian, The Telegraph, The Independent, Wonderland, Tank and Esquire and he has collaborated with brands such as Adidas, Rip Curl, MTV and Channel 4.
Shoreditch based software developers Dynoden partnered with Space Explorer on this project to create the bespoke mobile app, co-founded only last year by Operations Officer Kelly Brewer and Software Developer Emanuel Carneiro, their vision for innovative and engaging uses of the digital platform is a continuing focus of Dynoden’s practice, current projects include an educational platform helping student and teacher connect more easily, and a web based system to help Police Officers easily access evidence on the go.